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School/CompanyUAE University
Job TitleASSISTANT/ASSOCIATE PROFESSOR IN DIGITAL AND SOCIAL MEDIA MARKETING
AddressCollege of Business & Economics, UAE University
CityAl Ain
CountryUnited Arab Emirates
Job categoryAcademic
Career level[not specified]
Desired education levelDoctorate or PhD
Job typeFull-Time
Job description

United Arab Emirates University (UAEU), established in 1976 as a federal institution with a focus on intellect, culture, and science, is the oldest and leading university in the UAE. Known for its pioneering spirit, it is one of the top universities in the region, and has a vast and influential alumni network of more than 65.000 graduates.

Its pioneering nature is now once more underscored by its strategic project The University of the Future.

In line with the United Arab Emirates Centennial Plan 2071 to provide the best education in the world, UAEU aims to realize global eminence and to become the University of the Future in the region.

Hence, UAEU launched the “University of the Future” Project, a multi-phase project that re-envisions the future of UAEU in becoming a world-class, university of the future, responding to the challenges and opportunities stemming from digitalization, the Fourth Industrial Revolution (4IR), technological innovations, globalization, and major societal challenges.

In doing so, its aspiration is to be recognized as “the first world-class university in the country; among the first 20 in Asia; and among the first 200 globally” by 2030.

 

The College of Business and Economics (CBE), AACSB accredited since 2000, redefined its strategy, accordingly, reflecting its ambition to «be, from a business angle, a catalyst for technologically-driven innovation in relation with the digital economy and the 4IR», and focusing on

  • leadership, managerial, business and economic challenges in relation with the 4IR, the digital economy, technologically-driven innovation, and induced business-model innovation;
  • accelerated development of graduate education; and
  • strengthening corporate relations and internationalisation.

 

As part of this strategy, the CBE is now recruiting an Assistant / Associate Professor in Marketing, with focus on digital marketing, social media marketing and marketing analytics.

 

The position

The ideal candidate will have a primary research and teaching interest in Digital Marketing Strategy and Marketing Analytics (e.g., internet/mobile platforms such as social media; search/content/display/email marketing; web site optimization, and ecommerce). The position entails teaching at undergraduate and graduate level, and strong engagement with practice and the business community.

 

Key Duties and Responsibilities

The appointed candidate will be expected to:

  1. Develop and teach undergraduate and postgraduate courses in marketing (with emphasis on digital marketing, social media, and marketing analytics);
  2. Engage in innovative and technology-based approaches to learning and teaching;
  3. Publish high quality research in leading internationally recognized journals;
  4. Participate in the supervision of undergraduate and postgraduate research projects and/or dissertations;
  5. Participate in committees at the departmental, college and/or university levels as assigned;
  6. Actively engage in promoting the growth of the UAE University; and
  7. Engage with the business community and professionals in the field of digital marketing.

 

Requirements and Selection Criteria

  • A PhD in Marketing from an internationally recognized university;
  • A research record with emphasis on digital marketing and/or marketing analytics; and demonstrated ability to publish in leading international journals;
  • Strong commitment to excellence in teaching, curriculum development, and outcome assessment;
  • Experience in teaching marketing at both the undergraduate and postgraduate levels;
  • Experience in cooperating with the business community and professionals in the field of digital marketing;
  • Open to cross-disciplinary cooperation in research, teaching and (program) development.
  • Ability to communicate effectively in English; and
  • Very good interpersonal skills; team player.

 

Recruitment Process

Please submit your application online at https://jobs.uaeu.ac.ae/search.jsp The application package should include a cover letter indicating how you meet the selection criteria, a detailed resume, teaching philosophy, courses taught, professional designations/expertise in marketing, and a brief description of current/future research activities. English is the language of instructions and communication in the CBE.

The review of applications will begin on January 31, 2019 and will continue until the position is filled. To ensure that your application is considered, please, apply before the application review date is advised.

 

A generous benefits package is offered to successful applicants, which includes a competitive tax-free salary that is determined according to rank and experience, yearly round-trip air tickets for the instructor and his/her family (spouse and up to three children), tuition support for children's schooling, a one-time settling-in allowance, free housing accommodation, free health care insurance, paid holidays and summer vacation, and an end-of-contract gratuity.

Apply URLhttps://jobs.uaeu.ac.ae/index.jsp#
Expiry date2019/01/31